DIGITAL MARKETING
Communication is bidirectional in Digital Marketing as businesses can
communicate with customers and customers can ask queries or make
suggestions to businesses as well. Medium of communication is more powerful
and involves social media websites, chats, apps and Email.Digital marketing
campaigns can be developed quite rapidly and with digital tools, channelizing
Digital Marketing campaigns is easier.It is very effective for reaching global
audiences.
Types of Digital Marketing
• Website Marketing
A website is the centrepiece of all digital marketing activities. It is a very
powerful channel on its own, but it’s also the medium needed to execute a
variety of online marketing campaigns. A website should represent a brand,
product, and service in a clear and memorable way. It should be fast, mobilefriendly, and easy to use.
• Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising enables marketers to reach Internet users
on a number of digital platforms through paid ads. Marketers can set up PPC
campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and
show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on
their demographic characteristics (such as by age or gender), or even target their
particular interests or location. The most popular PPC platforms are Google Ads
and Facebook Ads.
• Content Marketing
The goal of content marketing is to reach potential customers through the
use of content. Content is usually published on a website and then promoted
through social media, email marketing, search engine optimization, or even PPC
campaigns. The tools of content marketing include blogs, eBooks, online
courses, info graphics, podcasts, and webinars.
• Email Marketing
Email marketing is still one of the most effective digital marketing
channels. Many people confuse email marketing with spam email messages, but
that’s not what email marketing is all about. This type of marketing allows
companies to get in touch with potential customers and anyone interested in
their brands.
Many digital marketers use all other digital marketing channels to add
leads to their email lists and then, through email marketing, they create
customer acquisition funnels to turn those leads into customers.
• Social Media Marketing
The primary goal of a social media marketing campaign is brand
awareness and establishing social trust. As you go deeper into social media
marketing, you can use it to get leads or even as a direct sales channel.
Promoted posts and tweets are two examples of social media marketing.
• Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing, and the
internet has brought new life to this old standby. With affiliate marketing,